Branding refers to the process of creating a distinct identity for a product, service, company, or individual in the minds of consumers. It involves using various elements such as a unique name, logo, design, slogan, and messaging to differentiate a particular entity from its competitors and establish a strong and memorable presence in the marketplace. Effective branding communicates the brand’s values, personality, and promise, fostering trust and loyalty among customers. It plays a crucial role in shaping perceptions, influencing purchasing decisions, and ultimately driving the success of businesses and organizations.
