EXPERIENCE

2019

Lake Homes Realty
Director Marketing and Communications

Joined a small but growing firm focused on technology applications to niche real estate sectors. Tasked with installing and developing a marketing department to increase listings and sales across all markets directly. Architected and deployed the necessary pieces to reach the company goals and grow from fifteen to thirty-eight states. Created a complete brand identity package for the company. Deployed social media marketing, direct mail, and video marketing. Supported agents in their markets with traditional and out-of-home campaigns in addition to all their digital needs. Installed a public relations department driven by an advanced analytics reporting infrastructure to create unique industry news information.

2017

Mspark, Inc
Marketing Director

I led a marketing team of eight professionals supporting a nationally based sales team for the largest independently held direct mail entity in the United States. Mspark provides shared and solo mail services through USPS to 27.8 million households monthly to clients ranging from Fortune 500 companies to locally owned businesses. We created advanced, tailored presentations incorporating market research and analytics.

2015

Summer Classics - Gabby
Vice President Marketing

I led the marketing team in defining and executing brands, marketing structure, and digital and e-commerce tactics to drive transformative user experiences and increase sales. Drove brand velocity and revenue acceleration for five divisions. Focused on improving customer engagement, revenue traction, and integrated multichannel marketing success. Responsible for supporting doubling revenue across all divisions, leading to company sales records during tenure.

2014

Blue Cross Blue Shield of Alabama
Digital Marketing Manager

I joined my largest client to assist with the Affordable Care Act rollout. Directly responsible for architecting all digital marketing, managing digital agency partners, and content management. Managed the analytics processes associated with all digital assets. I also supported traditional channels as an SME team member assisting with direct mail and broadcast.

2010

MarkeTrue, Inc.
President/Owner

I founded and ran my own digital marketing firm. Responsible for sales, brand development, marketing, and e-commerce. I provided consulting and digital services for businesses across the business spectrum. Defined a detailed business plan establishing varied revenue streams. Worked with hundreds of clients of all sizes.

2007

Dirextion, Inc.
President/Principal

Created and secured funding for this business. Worked with hundreds of advertising agencies across the United States and Canada to provide white-label services in digital services. Worked with some of the nation's top brands.

2000

MNI, Inc.
Regional Sales Representative

Sold all 45 national magazine titles along with many other national publishers. Budget responsibility for sales in a five-state southeastern territory. Negotiated and closed agreements with clients for both print and digital campaigns. Consistently a top performer and recognized producer.

1997

Just For Feet, Inc.
Corporate Marketing Director

I led the marketing team in defining and executing brand, marketing, digital, and e-commerce tactics to drive transformative user experiences and increase sales. I was focused on improving customer engagement, revenue traction, and integrated omnichannel marketing success across a 158-store retail chain selling sports shoes and clothing.

1995

Birmingham Business Journal
Associate Publisher

I led the marketing and sales team in producing 95% of the revenue for the publication. I tripled the gross revenue of the publication in my tenure and grew circulation by 20%.

1991

Consolidated Publishing
Publisher

Joined publisher managing one of their community dailies and quickly added the duties of national sales for the group. Quickly grew revenues and became a group publisher.

1987

The Birmingham News
Sales Representative

Joined The Birmingham News as a territory sales representative and quickly became a top sales producer. I eventually took over a list of automotive accounts producing substantial revenue for the company.

EDUCATION

1984

Auburn University
Communications and Public Relations

Attained a degree in communications and public relations with an emphasis in journalism.

1981

Central Alabama Community College
Associate's Degree

Attended Central Alabama Community College (then Alexander City Junior College) on a dramatic arts scholarship for full tuition and books.

KNOWLEDGE

  • Management
  • Marketing
  • Sales
  • Web Development
  • Digital Marketing
  • SEARCH ENGINE MARKETING
  • SEO
  • Email Marketing
  • Sales Automation
  • Traditional Marketing
  • P&L Responsibility

Address

2137 Georgia Avenue Vestavia Hills, AL 35216

Email

[email protected]

Phone

205-286-8783